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424 stories and counting, from The 74 to The New York Times, plus our videos.
Heading into 2027 with 2.15 million families, 2,200+ parent organizations, and every state plus D.C. and Puerto Rico. We ask parents what's really going on. Then we make the people in charge listen.
We're a parent-powered think tank, policy shop and organizing machine. Moms, dads, grandparents and kinship caregivers who got tired of being the last people asked about their own kids.
The Family Agenda
This isn't a wish list. It's a mandate.
When we asked parents in September 2026 which big ideas matter most, the answer was not close: safe schools and safe kids (57%) and great teachers and great classrooms (56%) topped the list, with graduates ready for the real world (46%) right behind. These are the five promises parents are demanding. Each one is backed by a plan and by supermajorities of parents. Safety first. Family budgets second. No excuses on any of it.
Nothing else on this list matters if kids are not safe, and don't feel safe, at school, online, and everywhere in between. Parents want gun violence treated like the emergency it is, real guardrails on the technology aimed at their children, and a trusted adult within reach when a kid is struggling. This is the floor, not a favor.
want every school to have enough counselors and mental health professionals, and safe schools ranked parents' No. 1 priority. NPU National Survey, Sept. 2026
The promise: your child will grow up known, safe, and supported. Full stop.
A safe kid still needs the lights on. Wages stopped keeping pace a generation ago, childcare costs more than a mortgage, and rent eats a paycheck whole. Meanwhile an economy being rebuilt by machines is minting record windfalls for everyone except the families raising the next workforce. Parents aren't asking for a handout. They're asking for the math to work.
say improving the cost of living for families should be a national priority. NPU National Survey, Dec. 2025
The promise: a paycheck that covers the month, childcare you can afford, and a family budget with room to breathe.
The world is speeding up. Families should not need a second income or a private tutor to keep their kid from falling behind. Literacy is the tollgate to every other opportunity, and too many children are hitting it without the skills to get through.
back a statewide goal to get kids reading on grade level by the end of fourth grade. NPU National Survey, Sept. 2026
The promise: your child will graduate knowing how to read, reason, and compete with anyone.
Thirteen years of school should end in a paycheck, a credential, or a real plan. Not a shrug. College costs a fortune, AI is reshaping entry-level work, and too many kids cross the stage holding a diploma that certifies attendance, not readiness.
want a personalized college and career plan for every kid, starting in middle school. NPU National Survey, Sept. 2026
The promise: your child's diploma will actually mean something, and there will be a path with their name on it.
The companies building the future are posting record profits. The schools and services preparing kids for that future are cutting staff. Communities vote their own property taxes up just to keep the lights on, while the technology transforming their kids' futures generates some of the largest windfalls in history. The question is who pays, and right now the answer is falling on the families least able to absorb it.
support taxing incomes over $1 million to fund the schools serving kids with the greatest need. NPU National Survey, Sept. 2026
The promise: your child's opportunities will not depend on your address, and the companies profiting most from the future will help pay for it.
Every wave is fielded by Echelon Insights with parents of public school kids in kindergarten through 12th grade. Our numbers get cited in congressional hearings and written into federal legislation. Here they are, readable, with the toplines one click away.
| What parents said | % of parents |
|---|---|
| Goal: 80% of kids reading on grade level by 4th grade | 94% |
| Enough counselors and mental health staff in every school | 93% |
| Personal college and career plans starting in middle school | 89% |
| Ban tech companies from harvesting kids' online data | 86% |
| Teach K–12 students about AI safety | 85% |
| Open enrollment in every public school | 85% |
| Stop schools from buying tech not proven safe and effective | 81% |
| A paid year of service after high school | 81% |
| Train every teacher in digital and AI literacy | 79% |
| Teach students to use AI tools effectively | 77% |
| A 4% tax on income over $1 million for high-need schools | 76% |
| Ban AI chatbots during the school day | 71% |
| What parents said | % of parents |
|---|---|
| Chatbots should alert parents about harmful or illegal behavior | 90% |
| Food and gas prices are a big problem for my family | 89% |
| Schools should tell parents when kids use AI | 88% |
| Tutoring for public school kids is a good use of tax money | 85% |
| My kid's school gets an A or B on teaching reading | 82% |
| A new White House ballroom is a bad use of tax money | 81% |
| Housing or rent is a big problem | 80% |
| Want my state in the federal Education Freedom Tax Credit | 78% |
| Inflation changed my kids' summer plans | 73% |
| Expect budget cuts at my kid's school next year | 51% |
| What parents said | % of parents |
|---|---|
| Cost of living for families with kids should be a priority | 93% |
| Childcare cost and access should be a priority | 84% |
| Back a tax credit scholarship for tutoring OR private tuition | 82% |
| Closing the Education Department is Congress's call, not the president's | 70% |
| Keep the U.S. Department of Education open | 66% |
| Public education needs major changes or a complete overhaul | 57% |
| Trump's economic policies have hurt my finances | 46% |
| Back that scholarship if the money can only go to private tuition | 40% |
| I struggle to pay for basic necessities | 25% |
Out of every 100 public school parents, how many want K–2 screen time limited, but not banned?
The NPU Center for AI and Technology lives at NPUonAI.org. Every site below plugs into it. Tap one to see what it does, then go use it.
Parents are not anti-technology. They just have extremely high expectations about schools putting their kids’ safety, privacy, and learning ahead of convenience or the latest shiny tool.
The hub. Every NPU AI tool, the federal Bill Board and our research in one place.
Go to the siteGrade your district's AI policy with the Traffic Light Framework, then send the message. In English and Portuguese.
Go to the siteWhere parents stand on AI in school, straight from our national polling.
Go to the siteA parent's guide to AI, written for the kitchen table.
Go to the siteAn educator's guide to AI. We're piloting it with Massachusetts districts.
Go to the siteA guide to AI for Catholic school educators. Free for any school, parish or family.
Go to the siteProtect and Prepare. Guardrails and skills, together, every time.
Go to the siteEPIC 2.0, the 20-stop parent listening tour on AI and tech.
Go to the siteParents don't just get studied. We sit at the table and help build the work. Here's who we've built it with.
EPIC 2.0 (Everyday Parents Impacting Change): AI and Tech Edition, with Rebecca Winthrop and the Brookings Institution. One question in every city: is this good for kids? Interpretation, headsets and childcare provided.
The clips, the campaigns, parents telling it straight, and the trainings that turn frustration into a plan.
424 stories and counting, from The 74 to The New York Times, plus our videos.
Where parents are pushing right now.
Parents writing about their own kids and their own schools, in their own words.
Free toolkits from NPU and our partners. Pick one and go.
One-pagers, the policy blog and the research behind them. Built from what parents tell us, ready for a hearing room or a kitchen table.
Pick a lane, or browse it all.Organizing a meeting, testifying, writing your school board? Start here. Grab the facts, bring the parents, print the one-pager.Members and staff: budget breakdowns, parent polling and research you can cite. Every poll number traces back to the survey it came from. Link to this view
Our Center for Policy and Action breaks down what's moving in Congress and the states, and what it means for families.
Read the policy blog2026 Kids First AgendaCenter for Policy and ActionA national network of parent organizations and grassroots activists, founded January 18, 2020. NPU represents more than 2.15 million families through 2,200+ affiliated organizations in all 50 states, D.C. and Puerto Rico. Keri Rodrigues is co-founder and president.
Echelon Insights fields NPU's national surveys of parents of K–12 public school students. Recent waves: December 10–15, 2025 (1,516 parents), May 28–June 1, 2026 (1,527 parents) and September 7–11, 2026 (1,528 parents).
Protect and prepare, together. Kids need guardrails on their data, on chatbots and on unproven edtech, and they need to learn to use AI well. In September 2026, 85% of parents wanted schools teaching AI safety and 77% wanted schools teaching kids to use AI tools effectively.
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Parents vs. Everybody.
Membership is free. Tell us who you are and where you live, and we'll plug you into parents near you.
October 22, 2026
Every release, statement and blog post